Sofia Sport and
Healthy Life
Sofia Sport and<br/>Healthy Life

Sports in the Focus of Entrepreneurs and Business

The Bulgarian consumers are changing their habits and live a more healthy and active lifestyle. There is a growth in the purchase of traditional sporting goods, as well as various equipment for extreme sports and outdoor activities. Sofia won the authoritative title of 2018 European Capital of Sport. In the coming years considerable investments will be made in the construction of bike lanes, halls, swimming pools, stadiums, and outdoor fitness playgrounds. Due to the well-developed sport facilities and amenities, the country hosts numerous international sporting events. Bulgaria is one of the most famous European ski and golf destinations.

Sports equipment, outfits and accessories

  • winter sports: skiing, snowboarding, short track speed skating, ice hockey, biathlon, figure skating, sledding etc.
  • ball games: tennis, football, volleyball, basketball, golf and others
  • gymnastics
  • athletics
  • horse riding
  • motor and aerial extreme sports
  • water sports: swimming, rowing, canoeing, rafting, diving, kite surfing etc.
  • cycling
  • boxing
  • martial arts
  • sports programs - yoga, aerobics, spinning, pilates, zumba, kangoo jumps, shaping, CrossFit, yogalates, tae bo, Bulgarian traditional dance, Latin dance and new trends
  • fun sports: bowling, darts, billiards, snooker, air hockey machines, table football, paintball etc.

Travel gear, equipment and accessories
Sports facilities and equipment for halls, stadiums and playgrounds
Fitness equipment
Sports awards: plaques, medals, trophies and souvenirs

  • sports and recreational procedures
  • trainings
  • insurance

Business visitors:

  • Importers, wholesalers and retailers
  • Suppliers of retail chains
  • Sports federations and clubs
  • Designers, engineers, architects and investors
  • Owners and managers of fitness and SPA centers
  • Owners of hotels, restaurants, guest houses
  • Representatives of educational institutions, schools and kindergartens
  • Organizers of teambuildings, trainings and coaching, corporate events
  • Tourism associations, cabin managers
  • Representatives of municipalities and public administration
  • Companies operating in various industry sectors


Testimonials 2019

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