„Nova Varna“ is a media for social sharing of news. „Nova Varna“ is the regional news leader in the social space with the strongest presence and coverage, both in Varna and on the Black Sea coast. The focus here is the modern approach to the news, with a strong authorial journalistic and visual style. Our readers are from all ages and different social backgrounds. As many as 67% of the site's audience is from Varna and the region. Over 40% of visitors are over 35 years of age and 34% are between 25-35 years old. In peak hours, more than 600 people read the site at the same time. According to Google Analytics, „Nova Varna“ has over 627,000 autentic users per month and generates nearly 3 000,000 views. The rating agencies rank „Nova Varna“ as a leading site in Varna and the region.