Nuria de Lama, Vice-Secretary General, Big Data Value Association (BDVA)
Nuria de Lama is Vice-Secretary General of the Big Data Value Association (BDVA), a non-profit association based in Belgium and private part of the so called Public Private Partnership on Big Data Value launched by the European Commission two years ago. Its main objective is to foster European Big Data technology leadership.
In that position she is responsible for supporting the day-to-day management of the association, which accounts for around 160 organizations from all over Europe, including some of the major IT companies and Telecom Operators. It is industrially-led but has a global view on the competitiveness of the whole range of stakeholders of the ecosystem, including SMEs and startups, academia and big companies on both the supply and demand side. Public Administration is also a key entity from different viewpoints: as consumers and users of big data technologies in order to provide more efficient and added-value services to citizens, but also as responsible ones for supporting local ecosystems.
Nuria has contributed to the elaboration of the Strategic Research and Innovation Agenda in the big data domain for the EU, supports the monitoring of progress on an annual basis and is leader of the so called Lighthouse working group, a committee aimed at identifying priority areas for the deployment of Large Scale pilots in Big Data technologies. Nuria plays an important role in creating awareness of the benefits of Big Data at European level, being frequent speaker at events and conferences.
The Big Data Revolution in Smart Cities: Data-driven Digital Single Market and Smart City Economics
Cities in Europe and around the world have embarked together on a journey to embrace new technologies, which include IoT, cloud and Big Data in order to better address their needs and those of their citizens. They have established deployments of different scales to experiment across application domains, such as transportation, environmental monitoring or utility management. While there is evidence of the improvement of the operation of city services, it is still difficult to make a convincing business case for larger investments. The smart city market is still largely fragmented, resulting in below-critical mass efforts in standardization and commodity solutions. Vendor lock-in thus dictates the landscape, resulting in lowering cities’ confidence that smart city strategies from a holistic perspective can achieve a major change.
Conversely, the fragmentation of emerging smart city platforms makes it difficult for entrepreneurs and SMEs to achieve economies of scale by replicating innovative solutions deployed in one city to other city environments. Besides, the explosion of data has brought additional challenges in the area of big data integration in cities, including the fact that urban Big Data is locked in isolated industrial and public sectors; and that actual Big Data integration is an extremely hard technical problem due to the heterogeneity of data sources, variety of formats, sizes, quality as well as update rates, such that the integration requires significant human intervention.
This presentation will provide a comprehensive overview of current initiatives at EU level that are working on creating a Digital Single Market for Smart Cities, including solutions to address the aforementioned challenges associated to the integration, management and monetization of data.